Home » How Hits Happen: Forecasting Predictability in a Chaotic Marketplace by Winslow Farrell
How Hits Happen: Forecasting Predictability in a Chaotic Marketplace Winslow Farrell

How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

Winslow Farrell

Published August 26th 2000
ISBN : 9781587990274
Paperback
228 pages
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 About the Book 

Why do some products or services turn out to be hits, whilst others fail to make an impact on the market? Leading marketing consultant Winslow Farrell offers a powerful approach to uncovering the hidden patterns behind business successes andMoreWhy do some products or services turn out to be hits, whilst others fail to make an impact on the market? Leading marketing consultant Winslow Farrell offers a powerful approach to uncovering the hidden patterns behind business successes and hits. By applying new ideas from science to modern business problems, Farrell sheds light on the complex world of consumer behaviour. In doing so, he helps managers and entrepreneurs to identify the patterns and forces that lead to a hit, and the triggers that will enable businesses to capture and sustain that hit.